게임에서 AI : PlayStation CEO는 혜택을 보지만 인간은 여전히 ​​중요합니다.

PlayStation co-CEO Hermen Hulst recently shared his perspective on the role of AI in gaming, emphasizing its revolutionary potential while firmly asserting the irreplaceable value of human creativity. 30 년간의 혁신 후 그의 통찰력과 PlayStation의 미래 계획에 대해 자세히 알아보십시오.

AI : 인간을 대체하는 것이 아니라 게임 혁명

게임 환경의 이중 수요

Sony Interactive Entertainment co-CEO, Hermen Hulst, acknowledges AI's transformative power in gaming, stating in a BBC interview that it can "revolutionize" the industry. 그러나 그는 AI가 게임 디자인을 강요하는 데 필수적인 독특한 "인간의 터치"를 완전히 복제하지 않을 것이라고 강조합니다.

Sony and PlayStation, celebrating 30 years since the launch of the original PlayStation in 1994, have witnessed firsthand the industry's evolution. 인공 지능의 상승은 게임의 미래를 형성하는 가장 중요한 기술 발전 중 하나입니다.

AI가 직업에 미치는 영향과 관련하여 게임 개발 커뮤니티 내에 우려가 있습니다. While AI streamlines mundane tasks, boosting efficiency, fears remain about its potential encroachment on the creative process, leading to job displacement. This concern is highlighted by recent strikes among American voice actors, protesting the use of generative AI as a cost-cutting measure to replace human talent—a trend particularly noticeable within the Genshin Impact community due to a perceived reduction in English voice-over content in recent updates.

CIST Market Research 설문 조사에 따르면 거의 3 분의 2의 게임 개발 스튜디오가 AI를 활용하여 워크 플로우를 최적화합니다. The survey indicates that "62% of the studios we surveyed said they used AI in their workflows, mainly to prototype quickly and for concepting, asset creation, and worldbuilding."

Hulst emphasizes the importance of finding a balance: “Striking the right balance between leveraging AI and preserving the human touch will be crucial,” he said. "게임에는 이중 수요가있을 것으로 생각됩니다. 하나는 AI 중심의 혁신적인 경험을위한 것과 다른 하나는 수제, 사려 깊은 콘텐츠를위한 것입니다."

PlayStation is actively engaged in AI research and development, including a dedicated Sony AI department established in 2022. Beyond gaming, the company is exploring multimedia expansion, adapting its game IPs into films and TV series, citing the ongoing development of the God of War Amazon Prime show as an example. Hulst stated, “I am hoping to raise the PlayStation IP outside of just the gaming category and elevate it so it sits comfortably within the larger entertainment industry.”

This expansion strategy fuels speculation surrounding Sony's rumored interest in acquiring Kadokawa Corporation, a Japanese multimedia giant with a vast portfolio ranging from books to anime. 그러나 세부 사항은 공개되지 않은 채 남아 있습니다.

PlayStation 3 : 야망의 교훈

In commemoration of PlayStation's 30th anniversary, former PlayStation chief Shawn Layden reflected on his career, sharing insights into the company's journey. He described the PlayStation 3 (PS3) era as an "Icarus moment," explaining, “We flew too close to the sun, and we were lucky and happy to have survived.” 핵심 게임 이외의 기능을 포괄하는 PS3에 대한 팀의 야심 찬 비전은 지나치게 복잡하고 비용이 많이 드는 것으로 판명되었습니다.

Layden highlighted the subsequent shift in focus: “PS3 got us back to first principles…We also learned that the center of the machine has to be gaming…When PS4 came out, it set us against what Xbox was trying to do. [그들은] 더 많은 멀티미디어 경험을 구축하고 싶었고, 우리는 단지 킥 엉덩이 게임 기계를 만들고 싶었습니다.” 핵심 게임에 초점을 맞추는 것은 PS4의 성공에 중추적 인 것으로 판명되었습니다.