Take-Two: New IPs Key to Future Success

Take-Two Interactive, the parent company of Rockstar Games (developers of GTA 6), has outlined its future strategy for major game releases.

Take-Two Interactive Prioritizes the Creation of New Games

Reliance on Legacy IPs is Unsustainable

During Take-Two Interactive's Q2 2025 investor call, CEO Strauss Zelnick addressed the company's approach to intellectual property (IP). While acknowledging the success of legacy IPs like Grand Theft Auto (GTA) and Red Dead Redemption (RDR), Zelnick emphasized that continued reliance on these titles is not a sustainable long-term strategy. He pointed out that even highly successful franchises eventually experience a decline in player engagement.

As reported by PCGamer, Zelnick stated that while sequels are lower-risk ventures, the inherent "decay and entropy" affecting all products necessitates the creation of new IPs. He warned against solely relying on established franchises, likening the practice to "burning the furniture to heat the house." This highlights the company's commitment to innovation and diversification.

Upcoming Releases: Strategic Spacing and New IP

Regarding the release schedules of established IPs, Zelnick, in an interview with Variety, confirmed a strategy of strategically spacing out major game launches to avoid unnecessary competition. While GTA 6's release window remains narrowed down to Fall 2025, it's confirmed not to coincide with the launch of Borderlands 4, slated for Spring 2025/2026 (April 1, 2025 – March 31, 2026).

A New First-Person Shooter RPG for 2025

Take-Two's subsidiary, Ghost Story Games, is preparing to launch a new IP: Judas, a story-driven, first-person shooter RPG. Expected to release sometime in 2025, Judas will offer players significant influence over relationships and narrative progression, according to creator Ken Levine.