Spike Chunsoft: Expanding Carefully While Keeping Core Fans Happy
Spike Chunsoft, celebrated for its unique narrative games like Danganronpa and Zero Escape, is cautiously expanding its horizons in the Western market. CEO Yasuhiro Iizuka recently shared his vision, emphasizing a balanced approach between exploring new genres and remaining true to the studio's dedicated fanbase.
A Measured Approach to Western Expansion
Iizuka acknowledges Spike Chunsoft's strength in crafting games rooted in Japanese subcultures and anime. While adventure games remain central to their identity, he envisions a gradual diversification into other genres. Speaking at BitSummit Drift, he stated, "We would like to add other genres to the mixture," but stressed the importance of a measured approach, stating they would "take slow and thoughtful steps" to avoid venturing into genres where they lack expertise. He explicitly ruled out a sudden shift to FPS or fighting games, recognizing the need for focused development.
Beyond Anime-Style Narratives
Although known for its anime-style narrative games, Spike Chunsoft's portfolio is surprisingly diverse. They've dabbled in sports (Mario & Sonic at the Rio 2016 Olympic Games), fighting (Jump Force), and wrestling (Fire Pro Wrestling), and even publish popular Western titles in Japan, such as Disco Elysium: The Final Cut, Cyberpunk 2077 (PS4), and the Witcher series.
Fan Loyalty Remains Paramount
Iizuka's commitment to fan satisfaction is unwavering. He highlighted the desire to foster a loyal fanbase, stating, "We want to keep cherishing our fans...I want us to become the kind of publisher with fans who… visit once and keep coming back to us." While promising continued delivery of beloved titles, he also hinted at unexpected surprises to keep things exciting. Ultimately, his decisions are guided by a profound respect for the fans who have supported Spike Chunsoft for years. He firmly stated, "We don’t want to betray them."