"Coperni FW25: Gamers Spotlighted in Fashion-Gaming Fusion"

Coperni's Fall/Winter 2025 show was a groundbreaking spectacle, held at the adidas arena in Paris—a venue typically reserved for esports tournaments. This setting allowed the brand to seamlessly blend fashion with gaming culture, creating an atmosphere that was both nostalgic and forward-thinking. Instead of the traditional front-row of influencers, celebrities, and media, Coperni made a bold statement by seating 200 gamers on ergonomic gaming chairs, who played Fortnite and other games throughout the event.

This innovative approach transformed the runway into a scene reminiscent of the '90s LAN parties, complete with technical elements that paid tribute to gaming's heyday. The integration of fashion and gaming went beyond the venue; it was deeply embedded in the FW25 collection, showcasing a unique synergy between technology and style.

The collection itself was rich with gaming culture references, both subtle and overt. Standout pieces included dresses made from puffy technical fabrics, reminiscent of sleeping bags used at all-night LAN parties. The collection also featured small storage bags attached to tights and sequined dresses, drawing inspiration from Lara Croft's utility holsters in Tomb Raider. Additionally, the newly introduced Tamagotchi bags made their debut, playfully evoking handheld gaming nostalgia.

Gaming-inspired films also significantly influenced the collection. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo were integrated throughout, while the high slit from Alice's dress in Resident Evil (2002) was creatively reinterpreted in the opening look. These cinematic nods added a rich layer to the collection, effectively bridging digital and real-world fashion.

Coperni has consistently explored the intersection of technology and fashion, and this season's womenswear collection is a testament to that commitment. By focusing on gaming—a traditionally male-dominated space—the brand challenges stereotypes and promotes inclusivity in fashion.

Image: instagram.com

The show not only showcased the clothing but also masterfully created viral moments. Within hours of the event's conclusion, social media was inundated with videos of the gamer-filled runway, reinforcing Coperni's reputation for unforgettable spectacles.

This isn't Coperni's first foray into making a statement at fashion week. Last season, they concluded Paris Fashion Week with a fairytale-inspired show at Disneyland Paris. In previous years, the brand has stunned audiences with innovations like spray-on dresses, robot dogs, and glass handbags. Each show pushes the envelope of what a fashion show can be, establishing Coperni as more than just a fashion label—it's a cultural phenomenon.

Image: instagram.com

With the FW25 collection, Coperni once again captivates both online and offline audiences. As the future of traditional runway shows remains uncertain, the brand continues to innovate, blending creativity, technology, and storytelling into an experience that transcends the fashion industry.

As social media continues to buzz with reactions to the gamer-infused runway, it's evident that Coperni has once again made a significant impact, solidifying its position as a trailblazer in contemporary fashion.