Mojang Won't Use Generative AI, Minecraft Is 'About Creativity and Creating'

Minecraft developer Mojang remains steadfast in its commitment to human creativity, showing no interest in incorporating generative artificial intelligence into its game development process. Despite the growing trend of using AI in the gaming industry, as seen with Activision's use of generative AI art in Call of Duty: Black Ops 6 and Microsoft's development of Muse, an AI for generating game ideas, Mojang stands firm in its approach.

At a recent event attended by IGN, Minecraft Vanilla game director Agnes Larsson emphasized the importance of human creativity, stating, "Here for us, just like Minecraft is about creativity and creating, I think it's important that it makes us feel happy to create as humans. That's a purpose, [it] makes life look beautiful. So for us, we really want it to be our teams that make our games." This sentiment underscores Mojang's dedication to maintaining the human touch that has propelled Minecraft to become the best-selling game of all time, with an astonishing 300 million sales.

Ingela Garneij, executive producer of Minecraft Vanilla, further elaborated on the value of human creativity in the development process. "For me, it's the thinking outside of the box part. This specific touch of: what is Minecraft? How does it look? That extra quality is really tricky to create through AI. We even try to have remote teams sometimes and guide them in building things for us, which has never worked, because you have to be here working together face-to-face. Creativity is... you need to meet like this as a person, as a human to really truly understand the values and principles and the ecosystem, the lore, everything. It's so massive Minecraft, it's a planet, it's massive."

Mojang's commitment to human-driven development is evident in their ongoing efforts to enhance the game. The newly announced graphics update, titled Vibrant Visuals, is set to be released soon, and the company continues to resist the trend of making Minecraft free-to-play. This philosophy of continually improving and expanding the original game aligns with Mojang's decision not to create a "Minecraft 2." Despite being 16 years old, Minecraft shows no signs of slowing down, and there is no indication that generative AI will find its way into the game's development process.

For more details on upcoming features, be sure to check out everything announced at Minecraft Live 2025.