Take-Two Interactive, the publisher behind GTA, spearheaded the trend of $70 price points for premium AAA titles. Rumors speculate Grand Theft Auto 6 may push pricing even higher.
The standard edition will likely stick to $70 rather than jumping to $80-$100, though leaks suggest special editions priced between $100-$150 could launch with exclusive early access perks.
Tez2 points out: "...Rockstar/Take-Two already offers GTA Online and Red Dead Online separately - but GTA 6 marks their first title where online launches as a standalone while story mode remains exclusive to a 'complete edition' bundling both experiences."
This raises pricing strategy questions: How much will the online-only version cost compared to the base game? What premium will story mode access carry for gamers who initially purchase just GTA 6 Online?
A lower-cost online edition could attract budget-conscious players unable to afford $70-$80 upfront. These players represent potential future revenue through story mode upgrades. Some may struggle with the upgrade price but remain engaged until they can afford it.
Take-Two could replicate subscription-style access via GTA+. Players maintaining engagement rather than saving for upgrades creates recurring revenue streams - another win for the publisher.