ESA: Trump Tariffs Pose Grave Threat to Gamers

Author: Ryan Feb 23,2025

The Entertainment Software Association (ESA) urges the Trump administration to collaborate with the private sector to mitigate potential harm to the video game industry resulting from the president's controversial import tariffs.

In a statement to IGN, the ESA stressed the need for dialogue with the private sector "to ensure continued economic growth within our industry." The statement highlighted the widespread popularity of video games in the U.S. and warned that tariffs on gaming devices and related products would negatively impact millions of Americans and harm the industry's substantial contribution to the U.S. economy. The ESA expressed its willingness to work with the administration and Congress to find solutions.

The ESA represents major video game companies including Microsoft, Nintendo, Sony Interactive Entertainment, Square Enix, Ubisoft, Epic Games, and Electronic Arts.

Concerns exist that U.S. tariffs could increase the price of physical video game products. Photo by Phil Barker/Future Publishing via Getty Images.
President Trump recently signed an order imposing tariffs on Canada, China, and Mexico, prompting retaliatory tariffs from Canada and Mexico, and a World Trade Organization lawsuit from China. While initially set to take effect on Tuesday, Trump announced a one-month pause on the Mexican tariffs following a call with Mexico's president.

Although the tariffs currently target Canada, China, and Mexico, President Trump has indicated that tariffs on the European Union are "definitely happening," and expressed concerns about the UK's trade practices with the U.S., stating that the European Union's actions are "an atrocity."

Industry analysts are assessing the potential impact. David Gibson, senior analyst at MST Financial, tweeted that while the China tariffs might not significantly affect the Nintendo Switch 2 in the U.S., tariffs on Vietnam could alter that outcome. He also noted potential challenges for the PlayStation 5, suggesting Sony might increase non-China production.

Joost van Dreunen, author of the Super Joost newsletter, in a recent IGN interview, highlighted the broader economic climate, including potential tariff impacts, as a key factor influencing consumer reception of Nintendo's new console.