‘I Am 100% Sure They Are Really Mad, to the Most Severe Level’ — Ex-Nintendo PR Managers React to Switch 2 Leaks

Former Nintendo of America employees shed light on the impact of recent Switch 2 leaks, highlighting the significant internal disruption and compromised element of surprise for fans. Leaks have revealed potential release dates, upcoming games, and even device mockups, including images of the motherboard and Joy-Cons. Nintendo has officially dismissed these as "unofficial."

In a YouTube video, ex-Nintendo PR managers Kit Ellis and Krysta Yang, leveraging their combined decade-plus of experience, discussed the likely internal fallout. Yang emphasized the intense frustration within Nintendo, describing the likely internal communication as "hot hot hot" with numerous exclamation points.

The pair detailed the disruptive effect of leak investigations on already stressed staff, creating a "high-stress situation" and "chaotic" environment, hindering focus on the console's launch. Ellis, however, expressed confidence in Nintendo's investigative capabilities, stating they would ultimately uncover the source.

Genki Nintendo Switch Mockup Images from CES 2025

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The leaks have undeniably diminished the element of surprise surrounding the official announcement, impacting fan anticipation, according to both Ellis and Yang. They firmly dismissed speculation of internal leaks, emphasizing Nintendo's strong emphasis on the "value of surprise" and the extensive training staff receive on maintaining secrecy.

Ellis suggested that Nintendo will likely reassess its product security protocols in light of these extensive leaks, given the eight-year gap since the original Switch launch in March 2017. This significant timeframe highlights the need for potentially improved processes for future hardware reveals.

What rumored Switch 2 feature are you most excited for?

4K upscalingLarger screenOptical sensor on JoyconMysterious "C" buttonFaster SD cardsMagnetic locking Joycon

While all information remains unofficial until Nintendo's formal announcement (expected in Q1 2024), Nintendo has confirmed backward compatibility with original Switch games and integration with Nintendo Switch Online. A release date outside of the current fiscal year is anticipated, meaning a launch no earlier than April 2025.