Zenless Zone Zero Revenue Soars with Hoshimi Miyabi's Aid

HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its launch day revenue in July 2024.

AppMagic data reveals Zenless Zone Zero's mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters, Hoshimi Miyabi and Asaba Harumasa (the latter offered free to all players), enhanced gameplay mechanics, and the addition of new areas and game modes. The Hoshimi Miyabi banner was a significant contributor to this revenue surge.

Remarkably, the 1.4 update sustained player engagement far beyond typical post-update trends. Unlike the usual post-update spending decline within a week, daily revenue remained above $1 million for over 11 consecutive days, and even exceeded $500,000 after two weeks.

While undeniably successful, Zenless Zone Zero's revenue still lags behind HoYoverse's other flagship titles, Genshin Impact and Honkai: Star Rail.