With the 25th anniversary of the first Halo game and the Xbox console fast approaching, Xbox has confirmed celebratory plans are underway. This was revealed during a recent interview where the company also discussed its expanding business strategy, particularly in licensing and merchandising.
Xbox's Mega Plans for Halo's 25th Anniversary
In an interview with License Global Magazine, John Friend, Xbox's head of consumer products, highlighted the significant milestones achieved by Xbox and its franchises, including the expansion into licensing and merchandising. This strategy mirrors the successful cross-media adaptations seen with franchises like Fallout and Minecraft.
Friend confirmed that Xbox is actively "building plans" for the 25th anniversary of both Halo and the Xbox console. He emphasized the importance of celebrating the rich history and long-standing communities surrounding these franchises. While specifics remain undisclosed, the anticipation is high.
Halo's impact extends beyond its reported $6 billion revenue since Halo: Combat Evolved's 2001 debut. The game's significance as the launch title for the original Xbox console is undeniable. The franchise's success spans various media, including novels, comics, and the critically acclaimed Paramount+ TV series.
Friend stressed the importance of a tailored approach to each franchise, ensuring that any celebratory plans enhance fan engagement and build upon existing fandom. He highlighted the diverse portfolio of Xbox franchises and the need for a strategic and considered approach to their celebration.
Halo 3: ODST's 15th Anniversary
Meanwhile, Halo 3: ODST recently marked its 15th anniversary with a commemorative 100-second YouTube video reflecting on the game's legacy. The game is currently available on PC as part of Halo: The Master Chief Collection, which also includes Halo: Combat Evolved Anniversary, Halo 2: Anniversary, Halo 3, Halo: Reach, and Halo 4.