Squid Game: Unleashed – A Free-for-All Battle Royale!
Netflix's upcoming battle royale game, Squid Game: Unleashed, is free to play for everyone, a surprising and welcome announcement. Initially slated for Netflix subscribers only, the game will be accessible to both subscribers and non-subscribers alike, a smart move that's sure to boost its popularity ahead of its December 17th release. Remarkably, the game remains ad-free and free of in-app purchases.
This decision, while seemingly obvious in retrospect, highlights Netflix's evolution from a DVD delivery service to a major media powerhouse. The synergy between their gaming division and their original programming, especially with Squid Game season two on the horizon, is undeniably potent.
Squid Game: Unleashed is essentially a more intense version of games like Fall Guys or Stumble Guys. Players navigate minigames inspired by the brutal Korean drama, competing for a massive cash prize. Survival is the ultimate goal.
The announcement was made at the Big Geoff's Game Awards in Los Angeles. While the awards have faced criticism for their broader media focus, this strategic pairing of a major gaming release with the promotion of Netflix's flagship show might help alleviate some of that concern.