Mo.co by Supercell Earns $2.5M in Under a Month

Supercell's upcoming game, Mo.co, has already made waves in the gaming community, even before its official release. The game has generated an impressive $2.5 million in revenue during its soft launch phase, according to recent data from Pocketgamer.biz. This early success highlights Mo.co's potential as a major hit in the mobile gaming market.

For those unfamiliar with Mo.co, it blends the elements of a modern social gaming platform with the thrill of Monster Hunter. Players take on the role of a fashionable part-time hunter, tasked with taking down various evil invaders from beyond through engaging contracts. The game's appeal is further enhanced by a variety of cosmetics and in-game items, which have significantly contributed to the initial revenue surge.

However, after reaching this peak, Mo.co experienced a quick drop in earnings. This decline could be attributed to the limited content available during its invite-only soft launch. Despite this, it's too early to view this as a sign of failure. Instead, it may indicate that the game's potential for further success hinges on the introduction of new content.

Superstitious cellWhy does this matter? Supercell has a reputation for being ruthlessly selective with its game releases. Rather than spreading their resources thin across multiple projects, they focus solely on titles that show the most promise. This strategy has led to the success of games like Brawl Stars and Squad Busters, which initially started slow but quickly gained momentum. On the flip side, promising games like Flood Rush and Everdale were canceled before launch due to not meeting Supercell's high standards.

The future of Mo.co remains uncertain. Given its initial success, Supercell may experiment with new content to boost player engagement and spending. If successful, Mo.co could soon be available on major app stores.

While Mo.co is currently in a closed state and not yet playable by the general public, those eager to stay ahead in the mobile gaming scene can explore our top feature, "Ahead of the Game," for a curated list of great games available in early access on mobile devices.