Demi Lovato Partners with PlanetPlay to Launch Eco-Friendly Campaign

Demi Lovato is partnering with PlanetPlay's Make Green Tuesday Moves campaign to promote environmental awareness within mobile gaming. This initiative will feature Lovato in several popular mobile games, including Subway Surfers and Peridot, allowing players to acquire Lovato-themed avatars. All proceeds from these in-game purchases will benefit environmental projects.

PlanetPlay has a history of collaborating with celebrities to support environmental causes, previously working with David Hasselhoff and J Balvin. This latest campaign boasts a significant reach, encompassing numerous top-tier mobile games. The inclusion of Lovato, a well-known actress and musician, is expected to significantly boost the campaign's impact and visibility.

The diverse range of participating games, including Avakin Life and Top Drives, ensures widespread exposure for the environmental message. Fans of Lovato will have an added incentive to explore these titles, while developers benefit from increased player engagement. This collaborative effort presents a win-win scenario for environmental initiatives, gamers, and game developers alike. The campaign's extensive reach and strategic partnerships indicate a potential for substantial positive impact on environmental causes. For a broader selection of top mobile games, check out our list of the best mobile games of 2024.