Pre-Order Digital Game Keys: Smarter Than Release Day Purchases

Author: Riley Apr 13,2025

Pre-ordering games can sometimes feel like a gamble. With the potential for games to launch unfinished, requiring day-one patches or facing broken launches, it's no wonder many gamers are cautious. However, pre-ordering digital game keys, especially from the right places, can actually be a savvy strategy. We've collaborated with our partners at Eneba to explore why pre-ordering can be a smart move for your gaming purchases.

You'll Pay Less Than on Release Day

A common misconception is that pre-ordering means paying full price. But when you buy a digital game key from a reputable marketplace, you can often secure a significant discount before the game even hits the shelves. With AAA titles now costing over $70 at launch, pre-ordering at Eneba can get you the same game for much less—sometimes 10-30% off compared to official store prices. Instead of waiting months for a sale, you lock in a lower price before the game is released.

Avoiding Launch-Day Price Increases

Screenshot of Eneba's digital game key marketplace

One of the benefits of pre-ordering through digital marketplaces is avoiding price hikes as launch day nears. When a game generates a lot of buzz, the demand for game keys can surge, causing prices to increase even before the game is released—often matching the standard market price. Waiting too long might mean paying the full price like everyone else. By securing your price early, you ensure the best deal before demand drives it up, allowing you to enjoy the game at a discount rather than hunting for last-minute bargains.

Older Games Cost Way Less

Digital marketplaces have a fantastic advantage when it comes to older games: their prices drop significantly over time. While new releases might be pricey, games that have been out for a year or more often see price reductions of up to 70-80%. If you're not in a rush to play on day one, waiting a bit can save you a lot of money while still letting you enjoy top-tier gaming experiences.

Whether it's an award-winning single-player adventure, a competitive multiplayer game, or a beloved indie gem, older titles remain just as fun without the hefty price tag. Even complete editions, which include all DLCs and expansions, are usually cheaper than buying just the base game at launch. With digital game keys, there's no downside to waiting—the game is always available, and the price just keeps getting better. Patience pays off, and your backlog will thank you.

If you're confident about a game, pre-ordering a digital key from a trusted marketplace like Eneba means you can save money before the game launches, get instant access on release day, and avoid launch-day price increases. It's a strategy that just makes sense.