Pokémon Crowned Japan's Top Entertainment Brand

A recent GEM Partners survey reveals Pokémon's dominant brand reach across seven Japanese media platforms. The annual ranking, based on a unique "reach score" measuring daily audience interaction (apps, games, music, videos, manga), places Pokémon at the top with 65,578 points. This survey involved 100,000 Japanese respondents aged 15-69.

Pokémon's success stems largely from its App Games dominance (50,546 points, 80% of the total), fueled by Pokémon GO's enduring popularity and the launch of DeNA's Pokémon Trading Card Game Pocket. Significant contributions also came from Home Video (11,619 points) and Video (2,728 points). Strategic collaborations, like the Mister Donut partnership, and the rising popularity of collectible card games further boosted brand visibility.

The Pokémon Company's 2024 financial report underscores this success, reporting 297.58 billion yen in sales and 152.23 billion yen in gross profit. These impressive figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.

The Pokémon franchise encompasses a diverse range of media, including video games, anime, movies, card games, and more. Managed by The Pokémon Company, a joint venture of Nintendo, Game Freak, and Creatures (established in 1998), the brand maintains a cohesive and powerful market presence.