Neymar Takes the Helm at Furia's Media Football Team

Author: Michael Mar 27,2025

On January 31, Neymar made a triumphant return to Santos FC following a year with Al-Hilal. Just weeks later, on February 19, the football icon announced a new venture by joining Brazil's premier esports organization, Furia. In his groundbreaking role as president of the media football team, Neymar is set to spearhead Furia's campaign in the upcoming season of Kings League, a revolutionary gaming tournament that fuses traditional sports with esports dynamics.

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What Will Neymar Do? What Is Kings League? Neymar's Longstanding Connection to Furia Neymar's ties to esports extend beyond Furia 0 0 Comment on this What Will Neymar Do?

Neymar Kings LeagueImage: x.com

Neymar shared his enthusiasm about his new role with Furia, highlighting his unwavering support for the organization:

Anyone who follows me knows how much I've backed Furia since day one. Whenever my schedule allows, I'll be working closely with the team. I'm confident that the squad we assemble will consistently perform at a high level.

As president, Neymar's initial responsibility is to construct Furia's roster for the upcoming draft. The Kings League employs a 7v7 format, with each team comprising 13 players. Out of these, 10 are chosen by the president from a shared pool of 222 participants. A total of 10 teams will vie for supremacy in the league. Additionally, Neymar has the chance to participate in matches through the "president penalty" rule, which allows him to take the field during any game.

What Is Kings League?

Kings League StaarsImage: x.com

Kings League debuted in Spain in 2022, co-founded by Gerard Pique and the renowned Spanish streamer Ibai Llanos, who commands a following of 17 million on Twitch. Ibai has previously worked with the esports powerhouse G2 Esports and owns the esteemed Spanish team KOI.

Since its inception, the league has expanded into Italy and Central America, with past finals hosted at iconic venues such as Camp Nou. The matches are structured in a 2x20-minute format and feature unique elements like the "double goal" bonus, which doubles a team's next score for four minutes, or the ability to temporarily remove an opponent from play for the same duration.

The Brazilian edition of Kings League is scheduled to take place in São Paulo from March to April, featuring top clubs Fluxo and Loud, as well as a team led by the popular streamer Gaules, whose streams have garnered over 500,000 concurrent viewers. The presentation and draft event will be broadcast live on February 24.

Neymar's Longstanding Connection to Furia

Neymar has been a vocal advocate for Furia since the team's ascent to prominence in 2019, when they qualified for a CS:GO Major – the esports equivalent of a World Cup. He regularly shared highlights of their matches on social media and recorded videos cheering them on during pivotal tournaments. During one memorable moment, he celebrated the team's performance:

Go Brazil! Go Furia! Today is hunting day for Art, headshots from Yuurih, and clutch moments from Kscerato!

In 2023, Neymar attended a CS:GO tournament in Rio de Janeiro, likening the atmosphere to the FIFA World Cup in Qatar:

Good morning! I wasn't feeling the World Cup until I saw the crowd's reaction at the Major in Rio. What a celebration, what an atmosphere!

Neymar had even attempted to acquire a stake in the organization:

For years, he tried to buy Furia or a share of it, negotiating and waving money around, but Furia declined. Now they've officially partnered, and I think Neymar finally got his piece of Furia. He's been trying for six years.

Neymar's ties to esports extend beyond Furia

Neymar at excibition matchesImage: x.com

He has participated in exhibition matches with Fallen, Brazil's most celebrated esports figure, and socialized with Ukrainian star player s1mple. Additionally, he maintains a close friendship with Furia CEO Andre Akkari, a professional poker player who carried the Olympic torch in 2016. Neymar often seeks Akkari's advice on poker strategy: "He's incredibly smart. Every day, he asks me about hands and techniques. He sends me WhatsApp messages with hands from his home games, asking how I'd play them in a World Series or EPT setting."

With Neymar's leadership and passion for gaming, Furia is poised to make significant strides in the burgeoning world of media football and esports entertainment.