Kartrider Rush+ and Hyundai Launch Exciting New Collaboration

When it comes to promoting your newest vehicle, if you're a car manufacturer, there's a whole range of options at your disposal. From slick new advertising campaigns to celebrity endorsements, the possibilities are endless. But what about turning your new car into an in-game kart in KartRider Rush+? That's the innovative approach Hyundai has chosen as they team up once again with Nexon's hit kart racing game, KartRider Rush+.

The spotlight of this collaboration is the Insteroid concept car, which will make its appearance as a kart in the game. Crafted by the Hyundai Motors Europe Design Center, the Insteroid draws inspiration from the INSTER, an electric SUV from Hyundai. But the excitement doesn't stop there. Players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector, both adorned with the vibrant GOGOGOrange color scheme.

To sweeten the deal, a celebratory event is running until April 28th. By using a Boost Shard at least once in-game, players enter a draw to win 30 Lucky Star Jewels. These jewels can be exchanged for items through the Starlight Treasure Hunt, adding an extra layer of excitement to the collaboration.

Notably, the Insteroid isn't just a digital kart; it's also a real-world concept car. While it may not roll off the production line and into showrooms anytime soon, its presence in the game serves as a powerful promotional tool. Dare I say, it's certainly more fashionable than the Cybertruck featured in Fortnite, in my humble opinion.

If KartRider Rush+ and this latest collaboration with Hyundai aren't quite your speed, you can always explore our list of the top five new mobile games to try this week. See what else has hit the app stores in the last seven days and find your next gaming adventure.