Industry Analyst Predicts Decline in Star Wars Outlaws Sales

The launch of Star Wars Outlaws was anticipated to be a pivotal moment for Ubisoft, marking a significant release that the company hoped would enhance its financial standing. Despite receiving positive feedback from critics, the game has not met sales expectations, leading to a consecutive drop in Ubisoft's share price last week.

Ubisoft's High Hopes on Star Wars Outlaws and AC Shadows

Ubisoft had high hopes pinned on Star Wars Outlaws, along with its upcoming release, Assassin’s Creed Shadows (AC Shadows), viewing them as key long-term "value drivers." In its first-quarter 2024-25 sales report, Ubisoft emphasized its strategy to leverage these titles to bolster its financial health. The company stated its commitment to "successfully launching these promising new releases and positioning them as long-lasting value drivers for Ubisoft while continuing the transformation of our organization." Ubisoft also reported a 15% growth in session days across consoles and PC, primarily driven by Games-as-a-Service, with monthly active users (MAUs) reaching 38 million, a 7% increase year-on-year.

However, sales for Star Wars Outlaws have been described as "sluggish." According to a report by Reuters, J.P. Morgan analyst Daniel Kerven noted that the game has "struggled to meet our sales expectations despite positive critical reviews." Consequently, Kerven revised his sales forecast for Star Wars Outlaws from an initial 7.5 million units to 5.5 million units by March 2025.

Following the release of Star Wars Outlaws on August 30, Ubisoft’s shares experienced a decline for two consecutive days on September 3. The shares dropped by 5.1% on Monday and further decreased by 2.4% by Tuesday morning, reaching their lowest levels since 2015 and contributing to an over 30% decline since the beginning of the year.

Despite its critical acclaim, Star Wars Outlaws has not resonated well with the player base, reflected in its user score of just 4.5 out of 10 on Metacritic. Conversely, Game8 has rated Star Wars Outlaws at 90/100, praising it as "an exceptional game that does justice to the Star Wars franchise." For a deeper dive into our perspective on Star Wars Outlaws, feel free to explore our comprehensive review at the provided link.