Collector Spends Nearly $88,000 on a Cheetos Pokémon Snack

In a remarkable intersection of culinary and collectible culture, a unique Cheetos chip, strikingly resembling the iconic Pokémon Charizard, was auctioned for an astonishing $87,840. This singular snack, which initially might seem only subtly similar to the legendary Pokémon, boasts a fiery tail thanks to its origin as a Flamin' Hot Cheeto—celebrated for its intense spiciness and vivid red hue. The auction of this peculiar chip has captured the fascination of both Pokémon enthusiasts and collectors of unusual items alike.

Image: goldin.co

The winning bidder of this extraordinary auction didn't just secure the chip; they also received additional perks, including a specially designed Pokémon card and a bespoke storage container to preserve their prized possession.

Image: pngmart.com

According to Goldin Auctions, the chip was discovered and carefully preserved by 1st Goal Collectibles sometime between 2018 and 2022. Its viral fame surged in late 2024, spreading across social media platforms and drawing widespread attention.

Before its sale, the chip was showcased on collector platforms such as Arena Club and 1st Goal Collectibles, sparking discussions about the nature of such high-value purchases. Is this a savvy investment, or a sign of overzealous fervor in the Pokémon collectibles market? Regardless of opinions, this transaction highlights the increasing allure of rare finds and their significant value within niche communities.