The Biggest Upcoming Sales Events of 2025

Although Black Friday remains the prime time for snagging deals on virtually everything, numerous other seasonal sales events have grown significantly in recent years. With retailers planning various promotions throughout 2025, you can find excellent deals on tech, video games, and more, even right now.

If you're looking to save money at any point this year, there are several key sale dates to mark on your calendar. We've compiled a list of the major upcoming sales events to help you plan your shopping strategy for 2025 and beyond.

1. Valentine's Day Sales (Now–February 14)

   While Valentine's Day isn't traditionally a shopping holiday, it's a popular time for gift-giving, leading to early February discounts on a wide range of items. Expect deals on smart watches, jewelry, LEGO flower sets, video games, and book sets. As the first major sales event of 2025, Valentine's Day often features some of the year's lowest prices so far.

   See the latest deals:

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2. Presidents' Day Sales (February 13–17)

   Following Valentine's Day, Presidents' Day marks the first federal holiday with notable sales. Expect discounts on mattresses, clothing, laptops, and PCs, with some retailers offering sitewide sales, including Amazon.

3. Tax Day Sales (April 15)

   After a break in sales events, Tax Day offers discounts as people receive their tax returns. Look for price drops on TVs, electronics, and LEGO sets during this time.

4. Star Wars Day Sales (May 4)

   May the Fourth, a playful holiday, has become a great time for Star Wars fans to find deals on LEGO Star Wars sets, movie collections, board games, and other collectibles, along with discounts on popular Star Wars games.

5. Mother's Day Sales (May 8–11)

   Similar to Valentine's Day, Mother's Day is an excellent time for discounts on popular gift items like flowers, jewelry, watches, and chocolates, with occasional deals on other merchandise.

6. Memorial Day Sales (May 22–26)

   Memorial Day sales offer discounts on mattresses, clothing, appliances, laptops, and furniture. Major online retailers like Amazon, Walmart, and Best Buy typically have sales events around this time, starting the week before the holiday.

7. Dads and Grads Sales (June 1–15)

   Early June sees a blend of graduation and Father's Day sales, with discounts on TVs, laptops, PCs, furniture, and electronics. This period is ideal for finding deals on electronics before summer and the first Amazon Prime Day in July.

8. 4th of July Sales (July 1–6)

   The 4th of July offers significant discounts on electronics like TVs and gaming monitors, as well as mattresses, major appliances, furniture, clothing, sporting equipment, and grills. It's the first official summer sale, with deals comparable to Prime Day or Black Friday.

9. Prime Day (Mid-July)

   Amazon Prime Day, now rivaling Black Friday, typically occurs in mid-July. While originally an Amazon-only event, it now sees participation from retailers like Walmart, Target, Best Buy, and Kohl's. Prime Day 2025 is expected to start on July 15 and run through July 16, with other retailers offering sales around the same time.

10. Labor Day Sales (August 25–September 1)

    After Prime Day, back-to-school sales transition into Labor Day sales, offering discounts on mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear. These sales typically start the week before Labor Day.

11. October Prime Day Sales (Mid-October)

    Amazon's "Prime Big Deal Days" in mid-October, a precursor to Black Friday, offers significant discounts. This event, which started in 2022, is usually held during the second week of October and lasts a couple of days.

12. Black Friday Sales (November 1–30)

    Black Friday is the ultimate shopping event, with deals across all categories and retailers. While Black Friday 2025 falls on November 28, sales start shortly after October Prime Day and continue throughout November, with the best deals often on Thanksgiving and the following Friday. Official Black Friday sales typically begin the weekend before, around November 21.

13. Cyber Monday Sales (November 30–December 5)

    Cyber Monday, starting in 2005, has grown to match Black Friday in significance. Sales kick off on the Sunday of Black Friday weekend and extend through the week, often labeled as Cyber Week, with the best deals from November 30 through December 1.

14. Green Monday Sales (December 8–23)

    Created by eBay in 2007, Green Monday marks the final stretch of holiday sales. While not as large as Black Friday or Cyber Monday, it offers last-minute deals up to December 24, and sometimes through Christmas.

15. New Year's Sales (December 26–January 1)

    New Year's sales start just after Christmas, capitalizing on returned gifts and clearance of older tech models. Late December and early January are prime times for deals on TVs and gaming monitors, especially with CES approaching.