Barbie, Stumble Guys Partner for New Brand Expansion

Stumble Guys and Barbie are teaming up once again, but this time for an exciting physical toy line. Available exclusively at Walmart and select global retailers, these collectibles will spark children's creativity (while tempting parents' wallets).

While debates continue about Stumble Guys versus Fall Guys, there's no denying Stumble Guys' dominance in player numbers. Much of this success stems from strategic partnerships, including their collaboration with Mattel's legendary Barbie brand.

The newest collaboration takes an unexpected physical form, with holiday-ready plush toys featuring Barbie and Ken styled as their Stumble Guys avatars. The collection includes blind box figures, six-pack sets, action figures, and, of course, cuddly plushes.

Fall Guys might have missed its mobile opportunity, but Stumble Guys proved the obstacle course battle royale formula works perfectly on handheld devices. Now they're doubling down on this success by expanding into physical merchandise, while Barbie continues its tradition of reinventing itself for new generations.

While this collaboration makes for an interesting case study, players might be more excited about upcoming in-game content. For those eager to stay updated, why not check out our "Ahead of the Game" series, featuring the latest on new releases like "Your House"?