Candy Crush collaborates with Pat McGrath for new beauty products

When it comes to dominating mobile gaming franchises, few can compete with the juggernaut that is Candy Crush Saga. Its colossal success isn't just due to its addictive gameplay but also the significant financial backing it enjoys, which has cemented its place in popular culture. This influence is set to expand further as Candy Crush collaborates with the renowned makeup brand Pat McGrath.

Surprisingly, this marks the first time Candy Crush has ventured into the cosmetics market. Soon, fans will be able to purchase a range of Candy Crush-themed beauty products, including lipsticks, glosses, and nail polishes. But the real excitement comes from a dazzling addition to this launch. As part of the new product line, set to hit shelves on February 27th, three lucky online orders will randomly receive a $10k diamond-encrusted Candy Crush-themed ring.

**Diamonds are forever** This bold move is a refreshing throwback in the world of branding, eschewing typical influencer partnerships for a more direct and thrilling approach. By embedding diamond-encrusted rings into three random online orders, the campaign promises to create a buzz and stir excitement among fans.

This initiative highlights the evolution of gaming merchandise, which has come a long way from simple t-shirts to now include luxurious diamond jewelry. It's a testament to how far the gaming industry has come in integrating with other sectors, offering fans unique and high-value collectibles.

Even if you're not a fan of Candy Crush Saga, there's no need to feel left out. If you're nostalgic for simpler gaming experiences, why not dive into the challenging retro platformer, Jump King? Praised with a glowing gold-star review by Will Quick, it's the perfect game to test your platforming skills and perhaps relive the joys of classic gaming.