Avowed Rises as the Second Most Popular Game on Xbox Game Pass

Obsidian Entertainment's Avowed has enjoyed a remarkably successful launch month on Xbox Game Pass, attracting 5.9 million players. This surpasses the 4 million players garnered by Indiana Jones and the Great Circle during its debut month. Leveraging the established world of Pillars of Eternity, Avowed continues to generate significant buzz, as evidenced by mindGAME Data's tracking of player activity, streaming viewership, and search trends.

Image: reddit.com

Despite positive reviews and strong initial sales, Microsoft's investment in Avowed—estimated between $80 and $120 million—requires sustained player engagement for a strong return. Maintaining current subscriber interest while attracting new players is crucial. Strategic marketing, potential expansions, and even multi-platform releases (such as a PlayStation 5 version) could all contribute to long-term success.

While Avowed's initial player base is impressive, Microsoft must actively work to retain players and expand its reach. Consistent content updates and broader accessibility will be vital to securing its place in the competitive gaming landscape.