The Russo brothers' new Netflix film, The Electric State, has sparked considerable debate since its release, particularly regarding its use of AI in voice modulation. Joe Russo defended this choice, claiming the technique is easily accessible, stating, "It’s something any 10-year-old could do after watching a TikTok video." He acknowledged concerns surrounding AI, stating in an interview with The Times, "There’s a lot of finger-pointing and hyperbole because people are afraid. They don’t understand. But ultimately you’ll see AI used more significantly."
Russo sees potential in AI's generative capabilities, despite its current limitations. He noted, "AI is in its generative state now, where it has, as we call them, hallucinations. You can’t do mission-critical work with something that hallucinates…But in its generative state, AI is best suited towards creativity." This perspective contrasts with many artists who view AI as antithetical to creative expression.
Netflix CEO Ted Sarandos echoed a more optimistic view in July 2024, asserting that audiences are unconcerned about AI's use in film and television. He argued that AI offers a path to improved storytelling, drawing a parallel to the evolution of animation from hand-drawn to CG. Sarandos stated, "Animation didn't get cheaper, it got better…and more people work in animation today than ever in history…So I'm pretty sure there's a better business and a bigger business in making content 10% better than there is in making it 50% cheaper."
However, not all studios embrace AI wholeheartedly. Last month, Marvel denied using AI for teaser posters for The Fantastic Four: First Steps, despite a four-fingered hand appearing in one image.
The Electric State, directed and produced by Anthony and Joe Russo, adapts Simon Stalenhag's 2018 illustrated novel. The star-studded cast includes Millie Bobby Brown, Chris Pratt, Ke Huy Quan, Woody Harrelson, Jason Alexander, Anthony Mackie, Jenny Slate, Giancarlo Esposito, Brian Cox, and Stanley Tucci. IGN's review gave the film a 4/10, criticizing it as a " $300-million anti-event movie."
The Russo brothers are slated to direct the next two Avengers films: 2026's Avengers: Doomsday and 2027's Avengers: Secret Wars.
