If you've spent any time on YouTube recently, you've likely encountered ads for Dream Games' Royal Match, featuring the endless adventures of King Robert. Now, the follow-up game, Royal Kingdom, is launching with a dazzling celebrity endorsement campaign. This strategy aims to replicate the phenomenal success of its predecessor by attracting a broader audience beyond the traditional match-three gaming community.
Dream Games is pulling out all the stops with their advertisements, featuring a diverse range of celebrities to appeal to various demographics. For instance, Lebron James showcases his love for reading while sneakily playing Royal Kingdom, while Kevin Hart humorously recruits an acting school to cover his roles, freeing up more time for gaming. This multi-faceted approach to celebrity endorsements sets Royal Kingdom apart from typical campaigns.
Royal Kingdom follows in the footsteps of Royal Match, which was a massive hit for Dream Games. The goal is clear: to expand the game's reach and bring in new players from outside the usual match-three fanbase. Although Dream Games may not yet rival giants like King and their blockbuster Candy Crush, they have been steadily making their mark in the mobile gaming industry.
While other companies like Supercell have focused on niche crossovers, such as their Clashamania event with the WWE, Dream Games is casting a wider net with Royal Kingdom's campaign. This approach not only targets different audiences but also leverages the global appeal of the game's features, including its WiFi-free gameplay.
In Türkiye, both Royal Kingdom and Royal Match stand out as significant successes in the mobile gaming market. Beyond business achievements, the games have resonated with players worldwide due to their engaging gameplay and unique features.
If Royal Kingdom doesn't challenge your puzzle-solving skills enough, don't worry. We've put together a list of the top 25 best puzzle games available on iOS and Android, ensuring there's something to test even the most seasoned gamers.