Hogar Noticias Netflix aumenta los precios en medio de la oleada de suscriptores

Netflix aumenta los precios en medio de la oleada de suscriptores

Autor: Ava Feb 19,2025

Netflix logra un crecimiento de suscriptores récord, anuncia aumentos de precios

Netflix celebró superando a 300 millones de suscriptores pagados por segunda vez, alcanzando un récord de 302 millones para fines de 2024, con una fenomenal adiciones de 19 millones en el cuarto trimestre solo y un aumento anual total de 41 millones. Si bien esto marca su informe final de crecimiento de suscriptores (aunque anunciarán hitos futuros), la noticia es agridulce.

La compañía anunció simultáneamente aumentos de precios en la mayoría de sus planes en los EE. UU., Canadá, Portugal y Argentina. Esto sigue al aumento de precios previos en 2023 y 2022, lo que refleja un patrón de aproximadamente $ 1- $ 2 aumentos anuales desde 2014.

Netflix justificó los aumentos, afirmando en su carta de accionistas que continuó la inversión en programación y el valor mejorado de los miembros requiere ajustes ocasionales de precios para impulsar más mejoras. Los cambios de precios en los países mencionados ya se anticiparon en su guía de octubre de 2024.

Si bien los aumentos de precios exactos no se detallaron explícitamente en la carta, los informes del Wall Street Journal y Bloomberg sugieren los siguientes ajustes:

Consejo de anuncios: $ 6.99 a $ 7.99 por mes
Estándar (sin anuncios): $ 15.49 a $ 17.99 por mes
Premium: $ 22.99 a $ 24.99 por mes

Una adición significativa es un nuevo plan de "miembro adicional con anuncios". Esto permite a los usuarios en el nivel respaldado por anuncios agregar un miembro adicional fuera de su hogar por una tarifa adicional, una característica previamente restringida a los planes estándar y premium.

A pesar de los aumentos de precios, Netflix informó fuertes resultados financieros. Los ingresos del cuarto trimestre aumentaron el 16% año tras año a $ 10.2 mil millones, lo que refleja el crecimiento anual de los ingresos a $ 39 mil millones. La compañía proyecta un crecimiento de ingresos año tras año de 12% a 14% en 2025.

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